Two words: Powered Paragliding.
Aviator’s mission is to help people fly. No, you didn’t read that wrong. It turns out it isn’t too difficult if you’re willing to strap a large fan on your back and you’re handy with a parachute. The essence of the Aviator brand is adventure and finally experiencing a universal childhood dream.
The Florida-based para-motor company needed help refreshing their brand. The overall goal was to change their visual identity without straying too far from their signature winged-A. With no prior brand guidelines established, we created a modernized composition of the logo while developing those brand standards from scratch. By the end of the project, Aviator now had a clear understanding of their visual identity, brand typography, and even how to design their marketing materials moving forward.